How Virtual Entertainment Is Merging Cutting-Edge Technology With Legacy Techniques

BARCELONA, SPAIN - FEBRUARY 28: A visitor enjoys a Virtual Reality experience at the SK telecom ... [ ] booth on day 1 of the GSMA Mobile World Congress on February 28, 2022 in Barcelona, Spain. A pattern we see in many industries is that technology changes alongside culture and society, and this remains true for entertainment. The most obvious to consumers has been the shift from terrestrial television to streaming services like Netflix NFLX and Amazon AMZN Prime. The greater flexibility allowed consumers to decouple themselves from an entertainment schedule, being dictated by broadcast times. OTT platforms are aligned with the changing patterns of casualized work and study that focus on individual freedom.