Protect Your Privacy Online: How To Stop Facebook From Spying On You With Smart Fashion

A German inventor hopes his plan to add print patterns on clothes will prevent businesses from marketing toward people based on their online activities. The new "HyperFace" technology seeks to camouflage computer users by putting patterns on clothes that would make it appear as if they had multiple eyes and mouths, which would confuse facial recognition programs, according to a Guardian report Wednesday. Companies have been able to learn about individual's spending habits by developing methods such as facial recognizing through the computer's camera. "HyperFace" hopes its imitation facial features will cloud the systems from being able to tell which faces were real and subsequently misinterpret the emotional reactions detected towards certain online products. The product was slated to hit the market in a textile print on Jan. 16, 2017 at the Sundance Film Festival, in Park City, Utah, after being in the works since 2013.