Apple's challenge: We're stuck in an app rut

USA Today reporter Rachel Sandler asked people in San Francisco if apps are as popular as Apple says. Do people even care about apps anymore? Let's step back in time for a moment and imagine going back to using foldable maps or Web printouts for directions, hailing cabs (or even taking a bus!), and no social tools to share those daily self-portraits. Shazam is the most recent. Apple kicked off its big Worldwide Developers Conference in San Jose this week with a humorous video showing what that app-less world might be like.