Generative AI is already being used in journalism – here's how people feel about it

Generative artificial intelligence (AI) has taken off at lightning speed in the past couple of years, creating disruption in many industries. A new report published this week finds that news audiences and journalists alike are concerned about how news organisations are – and could be – using generative AI such as chatbots, image, audio and video generators, and similar tools. The report draws on three years of interviews and focus group research into generative AI and journalism in Australia and six other countries (United States, United Kingdom, Norway, Switzerland, Germany and France). Only 25% of our news audience participants were confident they had encountered generative AI in journalism. About 50% were unsure or suspected they had.