AI In Retail

Artificial intelligence in the retail sector is being applied in new ways, from the whole product and service cycle to assembly-to-post customer service interactions, but the key questions for retail players. What AI applications play a role in the automation or growth of the retail process? How retail are companies today using this technology to stay ahead of their competitors, and what innovations are posed as potential retail game-changers over the next decade? Innovation is a double-edged sword, and like any innovation, the results are a mixed bag. Many AI applications have yielded increased ROI -- this case study of AI in the retail marketing department is an example -- while others have failed and failed to meet expectations, such innovations shed light on the obstacles that must be overcome before becoming industry drivers.