The automotive market is changing. Can China show us the future?

For many of us, the car is one of the most important pieces of technology in our lives. Not only do we rely on it for travel, work and leisure, increasingly the type of car we use says a lot about our wider attitude towards the world in which we live. Similarly, while the automotive sector remains a major part of the global manufacturing industry, many players find themselves at a crossroads in terms of the products they should be both developing and producing. There are also significant global differences – for instance, while most countries are still weighing up the pros and cons of electric and autonomous vehicles, China is forging ahead and, perhaps, offering a glimpse of the future. One thing's for certain: consumer demand is changing and brands need to react to this evolving market if they are to continue to thrive.