What a modern-day SANTA might look like

Delivering presents to every child around the world in a single evening is an exhausting task, with only one man fit for the job - Father Christmas. But his outdated techniques seem more antiquated now than ever before. MailOnline spoke to a forward-thinking industry expert who offered Father Christmas some helpful advice to make his arduous task more efficient. Dr Carl Diver, academic lead at Manchester Metropolitan University in industry 4.0, said a hydrogen-powered sleigh, AI algorithms and elf-assisting robots could help. As well as streamlining production and making the manufacturing and delivery process more efficient, Dr Diver thinks the old methods would benefit from a sprucing up to make things easier, more cost-effective and better for the environment.