Diageo creates AI tool to help consumers discover whisky

Diageo has created a new digital tool that uses artificial intelligence (AI) and machine learning to help consumers find their perfect single malt Scotch whisky based on their preferences for certain flavours. Available via any mobile or internet-connected device, the What's Your Whisky? digital experience asks users 11 questions, such as'how often do you eat bananas' and'how do you feel about chillies?'. Using new AI and machine learning technologies, the programme analyses the user's preferences for a variety of sweet, fruity, spicy and smoky flavours found in single malt whiskies to create their personal'flavour print'. It then recommends a single malt whose flavour profile most closely matches the individual's taste. "The'What's Your Whisky' mobile experience allows consumers to explore a wide range of our single malts in a personalised and completely new way," said Andy Parton, senior regional manager at Diageo.