Facebook bans Admiral from using profile data for insurance quotes, hours after it was launched

Facebook has banned an insurance company from using people's profiles to price their insurance. Just hours after Admiral announced that it would launch a new app that scoured Facebook profiles and tried to work out their personalities, the site has said that the plan breaks its terms and so will be banned. Admiral had hoped that by using Facebook information it could build up a picture of people, and hopefully work out whether they were more or less likely to crash. Customers could be given up to a 15 per cent discount if they signed up to the app. Connected company president Shigeki Tomoyama addresses a press briefing as he elaborates on Toyota's "connected strategy" in Tokyo.