Xiaomi: How Chinese smartphone giant is taking on Apple and Samsung by word of mouth

Xiaomi is a phone brand you may have never heard of, but you will. Although it was possible to buy its handsets for some time if you looked hard enough, its first official move into the UK came last November with a highly attractive, innovative phone called the Mi 8 Pro. This week, its second flagship phone goes on sale, the Mi Mix 3, and it's even more eye-catching. No, not like those tiddly Samsung feature phones from the nineties, this phone slides only about 1cm, enough to reveal the camera hidden behind. Which, in turn, means the phone's front really is all screen – well, technically it has a 93.4 per cent screen-to-body ratio.