Autonomous Cars Will End the 75 Billion Rental Car Industry As We Know It

These two mega-trends are on a collision course and it has the rental-car industry shaking in its boots. The entire car rental industry could soon be upended as autonomous vehicles change the entire calculus of car ownership over the next ten years. Why would a consumer rent a car if the cost of ordering a self-driving car via Uber is 1/10 of today's price? Which means the rental-car industry's 75 billion B2C and B2B businesses are about to take a serious hit. However, that doesn't mean every company in the rental-car industry is doomed.