AI in Digital Marketing

Many of us have already encountered artificial intelligence (AI) in product searches, online shopping processes, and out-of-home advertising. It seems to offer unlimited potential, from AI-powered automated content to predictive targeting and personalized product recommendations in real-time. AI's capability to collect and analyses vast quantities of data in record time is also a big advantage in marketing. AI is already providing guidance at many touchpoints along the customer journey with personalized content, product recommendations, and dialogue with virtual assistants such as Hallo Magenta, Amazon Alexa, or the Google Assistant. The latter uses RankBrain, a machine learning-based search engine algorithm, to increase search result precision.