Nintendo Switch: Video game company's shares fall as new console disappoints investors

Nintendo's new Switch gaming console is off to an underwhelming start. The new machine, a tablet-sized device with wireless controllers that can be used anywhere but also connects to TVs, will go on sale 3 March at a price of $300 in the US and £279.99 in the UK, with a brand-new Zelda game as its launch title. None of that, however, was enough to convince investors that it will be a big moneymaker for the Kyoto-based company, whose shares fell 5.8 perc ent to 23,750 yen (£169.96) after Nintendo executives held a presentation in Tokyo on Friday. Nintendo is counting on the Switch to end years of pain at its console division, which released a successor to the popular Wii in 2012 that flopped. After shunning the smartphone market for years, its long-awaited foray into mobile gaming got off to a rough start, with last month's disappointing debut of Super Mario Run.