A 100-year-old British retail giant's thumb rule for Indian firms: Adapt to the digital world

The retail industry in India, and globally, has been in a state of flux. With the euphoria around e-commerce having tempered, online retailers understood the importance of selling through stores even as offline players realised how significant the internet is for future growth. Yet, despite acknowledging the importance to co-exist through an "omnichannel model," most Indian retailers have not managed to successfully crack the code of offering shoppers the best of both worlds. But there's some inspiration they can take from Tesco, UK's leading supermarket. The 100-year old company operates in nine markets, including China, India, Malaysia, Poland, and Slovakia.