Vox pop: What's fuelling creativity?

The big battleground today is customer experience. And when new(ish) technologies such as AI and programmatic become part of their lives - creating new behaviours, building opinions, and even helping win elections - the creatives sit up and take note. Therefore, we asked The Drum Network members'what are the top trends in tech fuelling creativity?' Voice-enabled content, like Alexa skills and Flash briefings, will be central to creativity in the next five years. It's easy for brands to start using voice tech in creative ways today – for example by creating and sharing short, informative clips that are relevant to your company, industry and audience, covering anything from new offers and product launches to company or industry-wide announcements. We've recently helped Vodafone Business launch its 5G offering in the UK using a range of sound and audio tactics, including Alexa Flash briefings.