The big battleground today is customer experience. And when new(ish) technologies such as AI and programmatic become part of their lives - creating new behaviours, building opinions, and even helping win elections - the creatives sit up and take note. Therefore, we asked The Drum Network members'what are the top trends in tech fuelling creativity?' Voice-enabled content, like Alexa skills and Flash briefings, will be central to creativity in the next five years. It's easy for brands to start using voice tech in creative ways today – for example by creating and sharing short, informative clips that are relevant to your company, industry and audience, covering anything from new offers and product launches to company or industry-wide announcements. We've recently helped Vodafone Business launch its 5G offering in the UK using a range of sound and audio tactics, including Alexa Flash briefings.

This week saw a lot of Greater Bay Area announcements with electronic border crossings powered by WeChat, one of the world's largest logistics hubs powered by Alibaba and artificial intelligence powering Chinese courtrooms. China is pushing the boundaries of technology more than any other country and This Week In China Tech is the best way for you to stay on top of the stories that matter most. Tencent's WeChat E-Pass To Allow Seamless Border Crossing In The Greater Bay Area China's Greater Bay Area is one of the country's most important strategic initiatives, connecting 11 cities and 67 million people into the world's first true "megacity." The Greater Bay is focused on rivaling America's Silicon Valley, but one of the largest challenges has been the multiple borders between Hong Kong, Macau, and Guangdong. Enter Tencent, China's version of Facebook, with their WeChat E-Pass that will allow their 1 billion users with Chinese IDs to link their IDs to their cell phone and cross these three borders seamlessly (article in Chinese).