The Future of Retail is not E-Commerce. The Current Model of Internet will Disappear!

Today with the growth of the internet of things there is a surge in usage of fast internet, smartphones, portable devices, smart TV, smart wearable and connected cars among retail consumers. This indicates the rise of connected consumers. This has made the huge impact in the retail landscape and the retail experience is evolving from multi-channel to Omni-channel. The connected consumer requires connected retail. Omni-channel retailing means establishing a presence on many channels and platforms (i.e. Physical stores remain the foundation of retailing, evidenced by the fact that - in the internet era, 90% of retail sales still take place in physical stores. According to eMarketer, the total retail sales in the US topped 4.53 trillion in 2013, of this brick-and-mortar sales still command a vast majority of the retail market nearly 4.27 trillion. According to A.T. Kearney, 95 percent of all retail sales are captured by retailers with a brick-and-mortar presence in total retail. Two-thirds of consumers who purchase online use the store before or after the transaction. The role of the brick & mortar store is changing, NOT going away. Stores remain at the heart of retailers' relationships with consumers, even in today's "Omni Channel" world where online and physical sales appear to rule. According to a report, When it comes to product trial and tests, respondents indicate a clear preference for physical stores. Despite the growing popularity of e-commerce and digital retailing are capturing headlines in news media and inspiring spirited debates (blah, blah..) retailers plan how best to invest for future success, including a plan to build an another planet. The e-commerce retail market share is only 263 billion. It is only 5.8% of the market share. Small basket, single channel, ineffective delivery, can't see, can't feel or try made it as a hard business model. Is pure play e-commerce is an unprofitable business model? Investment on e-commerce is "river of no returns"? Are we nearing the end of the e-commerce bubble? Is M-commerce the future of retail? Drop out, make an app, go viral and make money?