Will GDPR affect the use of artificial intelligence in the enterprise space?

European companies processing personal data may be discouraged from using artificial intelligence technologies after GDPR comes into effect. A recent report by Center of Data Innovation, a US-based group, says GDPR provisions addressing AI in the context of protecting consumer interests may slow down AI research and innovation. AI guidelines in Europe's comprehensive privacy law establish rights of data subjects which are not to be subjected to decisions based on automated processing. "By both indirectly limiting how the personal data of Europeans gets used and raising the legal risks for companies active in AI, the GDPR will negatively impact the development and use of AI by European companies," said the report. Under Article 22 of the General Data Protection Regulation, companies would need to manually look at decisions made by algorithms which may prove to be a disincentive for deploying AI in the first place.