NASCAR Selects AWS as Its Cloud Computing, Cloud Machine Learning, and Cloud Artificial Intelligence Provider

NASCAR will use the breadth and depth of AWS technologies to build cloud-based services and automate processes, including a new video series on NASCAR.com The video series will debut heading into the Monster Energy NASCAR Cup Series race at Michigan International Speedway, sharing the greatest historical moments in NASCAR racing with viewers. NASCAR is migrating its 18-petabyte video archive to AWS, and will leverage Amazon Rekognition--an AWS service that adds intelligent image and video analysis to applications--to automatically tag specific video frames with metadata, such as driver, car, race, lap, time, and sponsors so they can easily search those tags to surface the most iconic moments from past races. By using AWS's services, NASCAR expects to save thousands of hours of manual search time each year, and will be able to easily surface flashbacks like Dale Earnhardt Sr.'s 1987 "Pass in the Grass" or Denny Hamlin's 2016 Daytona 500 photo finish, and quickly deliver these to fans via video clips on NASCAR.com and social media channels. NASCAR will leverage AWS services to enhance its full range of media assets including websites, mobile applications, and social properties for its 80 million fans worldwide.