BMW planning a 'complete overhaul' to compete with Google and Tesla

After a century of building what it calls the'ultimate driving machine', BMW is preparing for a world in which its customers will be mere passengers, and the cars will do the driving themselves. Days before its 100th birthday, a board member for research and development has described plans for a completely overhauled company. He revealed BMW's plans where half the R&D staff will be computer programmers, competing with the likes of Google parent Alphabet to build the brains for self-driving cars. BMW has said it plans to make half the R&D staff computer programmers, competing with the likes of Google parent Alphabet to build the brains for self-driving cars. 'For me it is a core competence to have the most intelligent car,' Klaus Froehlich told Reuters in an interview at the Geneva auto show.