AI tools transform Christmas gifting as shoppers turn to chatbots

Rachael Dunfell knew two things about her husband's 21-year-old cousin: that he liked specialised racing bikes and that he was interested in the Vikings. But those pieces of information yielded few ideas for a suitable Christmas gift. So Rachael, 33, from Manchester, turned to artificial intelligence. She inputted his age, his hobby and his interest into Copilot, the Microsoft-owned chatbot, which led her to the website of a niche retailer that sells Viking-themed metal bike parts. It's just something that I really would never have known existed, she said, but it was perfect.