Our biggest competition is screens at home, says theme park boss
The head of global theme park giant Merlin Entertainments says its biggest competition is people choosing to stay at home on their phones and other devices. Fiona Eastwood says a day out at one of its UK attractions - which include Legoland, Thorpe Park and Alton Towers - was the perfect antidote for spiralling screen time. In a wide-ranging BBC Big Boss Interview, the chief executive reflected on challenges in the forthcoming Budget, big brand partnerships, and how its customers were responding to cost-of-living pressures. Eastwood also highlighted the importance of seasonal attractions to its customers - with Halloween now rivalling its summer season in driving profits at some attractions. Having been in the job since February, Eastwood has taken over at a time when her industry is facing challenges from a dip in consumer confidence.
Oct-21-2025, 23:14:42 GMT
- Country:
- Africa (0.06)
- Antarctica (0.05)
- Asia
- China (0.05)
- India (0.06)
- Middle East
- Israel (0.05)
- Palestine > Gaza Strip
- Gaza Governorate > Gaza (0.05)
- Europe
- Ukraine (0.05)
- United Kingdom
- England > Greater London
- London (0.05)
- Northern Ireland (0.06)
- Scotland (0.06)
- Wales (0.06)
- England > Greater London
- North America
- Bermuda (0.05)
- Canada (0.05)
- Central America (0.15)
- United States (0.05)
- Oceania > Australia (0.06)
- South America (0.15)
- Industry:
- Leisure & Entertainment (1.00)
- Technology: