I hope Crucial's death isn't a canary in a PC memory coal mine

When you purchase through links in our articles, we may earn a small commission. I hope Crucial's death isn't a canary in a PC memory coal mine I'm now wondering what comes next. I did not have "Micron kills its consumer business" on my 2025 bingo card. The company announced the shuttering of its Crucial brand on Wednesday morning in unexpectedly simple, transparent language . The short version: Micron is concentrating on their business customers, where the demand has "surged" for memory and storage--thanks to data centers and their scaling up for AI.