Gupshup scales up its Middle East expansion with Singapore's Knowlarity - GCC Business News

Gupshup, the US-based conversational messaging services company, has strengthened its Middle East presence with the acquisition of Singapore-based Knowlarity Communications, a global leader in cloud communications. With voice technology reforming the customer experience in the Middle East and North Africa (MENA), this acquisition by Gupshup will ensure that with Artificial Intelligence (AI) voice technology, customers can effortlessly connect with businesses and get support or post-sales assistance. This technology will reduce response times of businesses to customers and eventually help businesses retain customers. With the addition of Knowlarity's products, Gupshup will now be able to support businesses in building seamless conversational experiences across both messaging and voice channels. "As business-to-consumer (B2C) engagement becomes conversational, Gupshup is busy enabling more ways for businesses to deliver rich experiences. With the addition of Knowlarity's products, our customers in the Middle East and across the world will now be able to build seamless conversational experiences across both messaging and voice channels. A large number of large businesses and SMEs across sectors in the Middle East are starting to integrate AI technologies into their business and we see a huge potential for our business in the Middle East market."