Your Car Is Watching You--and Wants to Sell You Stuff

But oh, this is just the beginning, according the management gurus at McKinsey. They issued a report outlining the strange new world of automotive data, and how lucrative it will be. That torrent of info streaming out of your ride as cars are increasingly connected to smartphones, smart infrastructure, and other smart cars? McKinsey says it will be worth as much as 750 billion by 2030. A hunk of metal and rubber may not look like a fertile ecosystem teeming with data, but it is.