Apple's Shazam takeover investigated by EU competition regulators

The EU has launched a formal investigation into Apple's proposed acquisition of UK music-recognition app Shazam. The European commission announced its in-depth investigation into the deal over concerns that it would harm consumer choice and give Apple an unfair advantage through access to user data, which could aid in poaching customers from rivals. Shazam has been downloaded 1bn times and is used 20m times a day. It is the world's leading music recognition system, able to listen to and identify tracks via a smartphone and then link those tracks to multiple music subscription services, which means it could therefore hold commercially sensitive data on Apple's competitors and their consumers. Noting that Apple Music has become the second-largest music streaming service in Europe, the EC said: "Access to such data could allow Apple to directly target its competitors' customers and encourage them to switch to Apple Music. As a result, competing music streaming services could be put at a competitive disadvantage."