If you are looking for an answer to the question What is Artificial Intelligence? and you only have a minute, then here's the definition the Association for the Advancement of Artificial Intelligence offers on its home page: "the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines."
However, if you are fortunate enough to have more than a minute, then please get ready to embark upon an exciting journey exploring AI (but beware, it could last a lifetime) …
If the numbers are any indication, you might think chatbots and voice assistants were poised to take over the world. Since the start of the pandemic, nearly a quarter of businesses have increased their spending on artificial intelligence, and 75 percent plan to continue or launch new initiatives post-pandemic. Global spending on AI is expected to double by 2024. AI is Quickly becoming a foundation of customer support particularly, but consumer opinion is blended. Fifty percent of clients believe chatbots and VAs make it more challenging to solve a problem, but 37 percent say they would prefer to get instant assistance from a bot than wait for a human.
Two years ago, computer science professor Dr. Meena Vimal Cruz handed her student Matthew Pittendreigh a project: use artificial intelligence (AI) and natural language processing to create a chatbot for the college. "In my teaching," said Dr. Cruz, "I mentor students and help them get hands-on experience, applying theoretical knowledge to real-world problems. We work on a project basis. A chatbot will act like an automated customer support to help prospective students apply, get connected, and answer important questions about resources and deadlines, any hour of the day or night." Matthew, already a veteran of Dr. Cruz's projects, jumped right in.
An increasing number of consumer packaged goods (CPG) players are integrating artificial intelligence (AI) in fast-moving consumer goods (FMCG) operations to streamline the production, distribution, as well as consumption of their products. The FMCG market has become more competitive than ever. And this competition is only going to get more intense. Sustaining profitability in such a competitive era is getting increasingly challenging for businesses. And as is often said, businesses that sell experiences rather than just products will get an advantage.
While we continue to wait for news about the Mars copter's first test flight, Elon Musk and SpaceX closed out the week with a big win, scoring a contract from NASA to use Starship as a lander for the Artemis lunar program. The company beat out Blue Origin (which teamed up with key aerospace players like Lockheed Martin) and defense contractor Dynetics to secure the $2.9 billion contract. There are still funding hurdles for NASA to clear if it plans to fly as scheduled, but those missions are still years away at best. In the nearer future, Apple's Spring Loaded event is scheduled to take place on Tuesday and Chris Velazco has reminders of the rumors you should know about before it starts. New iPads and iMacs seem like safe bets, but we'll see if there are any big surprises in a few days.
Conversational artificial intelligence chat has become central to the digital banking strategy of financial institutions, no matter what their size. The Covid-19 shift to remote banking will never be reversed. Banks and credit unions have an opportunity to build and retain market share in the new environment where customer engagement has shifted so rapidly to digital channels. The ability to self-serve, especially for younger clients, is an essential factor in achieving customer and member success. Winners will be those who make their digital experience most compelling and convenient.
Artificial intelligence (AI) is a term that has been thrown around a lot lately, but what does it really mean? AI is a branch of computer science that emphasizes the creation of intelligent machines that work and react like humans. It has been around for a very long time, but today it is becoming a critical component of digital marketing that is helping companies realize meaningful results. Everyone's talking about AI, but fewer marketers truly understand what's going on. How should you, and your agency, prepare for AI?
This week brought a bunch of deals on new gadgets, including Amazon's rotating Echo Show 10 and Google's Nest Hub. The former dropped to a new all-time low while the latter remains 20 percent off at various retailers. AirPods Pro are more than $50 off right now, and Amazon Prime members can snag the Fire TV Stick Lite for only $20. Here are the best tech deals from this week that you can still get today. The Nest Audio smart speaker is still $20 off across the web, bringing to down to $80.
When Amazon first introduced Alexa and the Echo speaker six years ago, the idea of talking to a digital assistant wasn't totally novel. Both the iPhone and Android phones had semi-intelligent voice controls -- but with the Echo, Amazon took its first step toward making something like Alexa a constant presence in your home. Since then, Apple and Google have followed suit, and now there's a huge variety of smart speakers available at various price points. As the market exploded, the downsides of having a device that's always listening for a wake word have become increasingly apparent. They can get activated unintentionally, sending private recordings back to monolithic companies to analyze. And even at the best of times, giving more personal information to Amazon, Apple and Google can be a questionable decision. That said, all these companies have made it easier to manage how your data is used -- you can opt out of humans reviewing some of your voice queries, and it's also less complicated to manage and erase your history with various digital assistants, too. The good news is that there's never been a better time to get a smart speaker, particularly if you're a music fan.
Voice control, using either Alexa or Google Assistant, is the U by Moen smart faucet's star attraction, but after testing this kitchen tool for several months, I've concluded that its gesture control feature is far more useful. Voice control is no gimmick, as you'll see when I dig all the things you can do with voice commands. But the tasks for which I use a faucet most often--washing my hands, rinsing dishes, filling a watering can for my houseplants, and the like--waving my hand over the faucet to start the flow of water, and again to stop it is all the technology I need. I love my handmade farmhouse sink, but it seriously complicates changing out the faucet. But that could be because I live in a rural area and draw my water from a well.
With the proliferation of female robots such as Sophia and the popularity of female virtual assistants such as Siri (Apple), Alexa (Amazon), and Cortana (Microsoft), artificial intelligence seems to have a gender issue. This gender imbalance in AI is a pervasive trend that has drawn sharp criticism in the media (even Unesco warned against the dangers of this practice) because it could reinforce stereotypes about women being objects. But why is femininity injected in artificial intelligent objects? If we want to curb the massive use of female gendering in AI, we need to better understand the deep roots of this phenomenon. In an article published in the journal Psychology & Marketing, we argue that research on what makes people human can provide a new perspective into why feminization is systematically used in AI.