Uber to Let Marketers Target Riders by Destination

CMO Today delivers the most important news of the day for media and marketing professionals. Companies like Alphabet Inc.'s Google and Meta Platforms Inc.'s Facebook have long recorded users' web behavior to target them with ads. Retailers such as Walmart Inc. and Kroger Co. can track when, where and how you shop for the benefit of brands that advertise with them. Uber has been building its ad business for several years, though most of its growth to date has come from ads placed on the Uber Eats food-delivery app, said Mark Grether, general manager of Uber Advertising. The ride-hailing ad business could grow far larger, Mr. Grether said, especially when self-driving cars become more common.