Amazon's Alexa has had an AI upgrade. Now she's got more to say

Amazon's Alexa has had an AI upgrade. Now she's got more to say Amazon's Echo smart speaker - more commonly known as Alexa - is getting an AI-powered upgrade which will roll out across the UK. Alexa+ turns the digital assistant into a more chatty device which Amazon says will be able to follow threads and be more proactive in its responses. There has been criticism the Echo has stagnated since its launch in 2016, while AI chatbots like ChatGPT, Gemini and Claude have become much easier to communicate with. It will be interesting to see how users react to this - we expect this could be polarising, with some enjoying the more relaxed, familiar interactions while others may find it disconcerting, said Jessica Miller, head of data insights at FDM/CCS Insight. UK consumers will notice an immediate difference, she added.