Google to start automatically deleting data as part of privacy drive

Google will start automatically deleting users' data as part of a plan to increase privacy on its services. The new change is just one of a wide number of alterations intended to show the company's commitment to privacy, according to chief executive Sundar Pichai. It will also allow people to more easily turn on incognito mode, invest in better technology to protect privacy, and more easily perform checks that alert users if their password is caught up in large breaches. Perhaps the largest of the changes is the switch so that activity gathered about people's physical location as well as about their behaviour on the internet is automatically deleted after 18 months. That option has been available for users since last year, but has been turned off by default.