Fashion house Valentino criticised over 'disturbing' AI handbag ads

Italian luxury fashion house Valentino is facing criticism after posting disturbing adverts made using artificial intelligence (AI) for one of its luxury handbags online. The brand announced a collaboration with digital artists as part of what it dubbed a digital creative project promoting its new DeVain handbag. But an AI-generated advert it posted on Instagram has been met with intense criticism from fans, who called the visuals - and use of AI - sloppy and sad. The BBC has approached Valentino for comment. The Instagram post promoting the handbag, which has a label to say it was made using AI, shows a surreal collage of models spliced between Valentino logos and its DeVain bag.