Transcript: Apple CEO Tim Cook On Screen Time Controls, Working With China

Apple CEO Tim Cook speaks Monday during the 2018 Apple Worldwide Developer Conference at the San Jose Convention Center. Apple CEO Tim Cook speaks Monday during the 2018 Apple Worldwide Developer Conference at the San Jose Convention Center. Tim Cook, who has led Apple since 2011, spoke with NPR's Steve Inskeep in a wide-ranging interview on Monday as the company kicked off its annual Worldwide Developers Conference. Steve Inskeep: Thank you very much for taking the time. This is really great to talk with you. Apple CEO Tim Cook: It is great to be here with you. I want to begin with some news that you made -- and by the time people will hear this interview we will have explained essentially what it was -- having to do with screen time and parental controls. I want to get at the thinking behind that: What, if anything, bothers you about the amount of time people are spending on your phones? If you back up and think about what we've -- what we're about -- we've never been about maximizing usage of our devices. It's never been a focus of ours. What we've always try to do is infuse humanity into our products, and give you something that amplifies something you want to do, or enables you to create something that you couldn't create otherwise. And it -- sort of to make your difference in the world.