71% of executives say the metaverse will be good for business. Here's why

The metaverse: while some of us are still coming to terms with the idea that we're likely to spend increasing amounts of time in a 3D version of the internet, companies are already scrambling to define the space, carve out their niche, and even snap up virtual real estate. The shift to the metaverse is likely to have a positive business impact, according to 71% of respondents to an Accenture survey, and 42% say it will be "breakthrough" or "transformational." The metaverse will infiltrate every sector in the coming years, culminating in a market opportunity worth more than $1 trillion in annual revenues, according to JP Morgan. Mark Zuckerberg's Meta says the metaverse will be "the biggest opportunity for modern business since the creation of the internet". He has outlined plans to spend more than $10 billion on developing virtual reality software and hardware.