Artificial intelligence will bring more human touch to each interaction.

AI and machine learning have become unavoidable trends in customer relations. AI is unlocking and redefining the possibilities to appeal to today's most demanding consumers; meeting their ever-growing expectations and developing emotional connections to deliver a fulfilling customer experience. A report published by Juniper Research predicts that retail industry spending on AI will reach $7.3 billion per year by 2022. Notable applications like Uber and Lyft have changed the expectations of consumers with regards to taxis. The experience of traditional taxis now seems outdated and ineffective.