Cookie, Candy Companies Among Those Fielding Digital Humans in Marketing - AI Trends

Ruth the Cookie Coach is a digital human being introduced by the Toll House brand of Nestle Global to provide baking assistance on a 24-7 basis, using an avatar incorporating AI that exhibits a degree of emotional intelligence, according to the company. Ruth is named after the creator of the Nestle Toll House original chocolate chip cookie, Ruth Wakefield. The avatar is the culmination of two years of effort between Soul Machines, which offers a Human OS platform with a Digital Brain, and Nestle. Founded in 2016 in Auckland, New Zealand, Soul Machines has raised $65 million to date, according to Crunchbase. The company was spun out of the University of Auckland by Mark Sagar, CEO and Greg Cross, chief business officer.