How AI translation could unseat English as the lingua franca of the business world

Or in developed nations that are less wealthy than their closest neighbors, like my native Portugal. Because of the country's modest economic size, compared to most of Western Europe, many online companies have limited (or no) presence in Portuguese. British Airways, for instance, only offers customer service in Portuguese on weekdays during business hours--and they're a global airline with enormous operations in Europe. What's more, there are almost 230 million native speakers of Portuguese worldwide, the vast majority of them in Brazil (where, yes, British Airways also offers flights). It's the sixth most spoken language in the world.