Incorporating Reviewer and Product Information for Review Rating Prediction

Li, Fangtao (Tsinghua University) | Liu, Nathan Nan (Hong Kong University of Science and Technology) | Jin, Hongwei (State Key Laboratory of Intelligent Technology and Systems) | Zhao, Kai (Hong Kong University of Science and Technology) | Yang, Qiang (Hong Kong University of Science and Technology) | Zhu, Xiaoyan (State Key Laboratory of Intelligent Technology and Systems)

AAAI Conferences 

We call this task the rating-inference task; Traditional sentiment analysis mainly considers It determines an author's polarity evaluation within a multipoint binary classifications of reviews, but in many scale (e.g. one to five "stars"). We explore solutions for real-world sentiment classification problems, nonbinary this task in the context of product or service reviews, which review ratings are more useful. This is especially are one of the most important opinion resources and widely true when consumers wish to compare two used by costumers and companies. We observe that in many products, both of which are not negative. Previous real-world scenarios, it is important to provide numerical ratings work has addressed this problem by extracting rather than binary decisions, especially when a customer various features from the review text for learning a compares several candidate products, all of them are positive predictor. Since the same word may have different in a binary classification, to make a purchase decision, since sentiment effects when used by different reviewers customers not only need to know whether a product is good or on different products, we argue that it is necessary not, but also how good the product is. A recent study pointed to model such reviewer and product dependent effects out that many consumers are willing to pay at least 20% percent in order to predict review ratings more accurately.

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