Robot-Initiated Social Control of Sedentary Behavior: Comparing the Impact of Relationship- and Target-Focused Strategies

To design social robots to effectively promote health behavior change, it is essential to understand how people respond to various health communication strategies employed by these robots. This study examines the effectiveness of two types of social control strategies from a social robot, relationship-focused strategies (emphasizing relational consequences) and target-focused strategies (emphasizing health consequences), in encouraging people to reduce sedentary behavior. A two-session lab experiment was conducted (n = 135), where participants first played a game with a robot, followed by the robot persuading them to stand up and move using one of the strategies. Half of the participants joined a second session to have a repeated interaction with the robot. Results showed that relationship-focused strategies motivated participants to stay active longer. Repeated sessions did not strengthen participants' relationship with the robot, but those who felt more attached to the robot responded more actively to the target-focused strategies. These findings offer valuable insights for designing persuasive strategies for social robots in health communication contexts.