By 2020, Gartner estimates that "consumers will manage 85% of their relationships with enterprises without ever interacting with a human." So, the question becomes, who will they interact with? The answer is simple - some type of artificial intelligence (AI). While no one knows for sure how this will impact different businesses, industries, and the economy overall, that certainly hasn't stopped businesses from jumping on the train. According to Narrative Science, 62% of organizations will adopt AI by 2018.
The phrase'hype cycle' could have been invented for the mobile marketing industry. Typically, a new tech's day in the sun lasts anything from six – 12 months, before the next big thing comes along. Think about Native, Wearables, Programmatic, Augmented Reality and Virtual Reality. All came, all are still very much around, but each has been superseded by the next. And if VR was last year's big thing, AI (Artificial Intelligence) is this year's, infiltrating an increasing number of aspects of our daily lives. In the home, there's Amazon Echo, the personal assistant which responds to your voice to tell you how your commute is looking, what the weather's doing, or what's happening in the news. Whether Echo qualifies as AI in its current guise, however, is a moot point. Ask it something it doesn't know the answer to and, in my experience to date, it will remain ignorant of the answer, no matter how many times you ask it.
In the late 19th century, the Industrial Revolution introduced complicated farm machinery that changed the way farmers planted, cultivated and harvested their crops. These machines meant fewer farm hands were needed, but it created jobs for people to build and repair farm equipment. The improved benefits of utilizing farm machinery impacted the quality of life, it produced food faster, and it created jobs and a new life for farmers.
If artificial intelligence (AI) is the future, the future is now, and it's all around us. Despite what science fiction and futuristic fantasy may have you believe, AI isn't all about recreating human consciousness. Rather, it's a practical, efficient way to help business technology get smarter as a product gains traction. AI allows companies to use insights from a large community of users to continually improve upon their products.