How AI will disrupt sports entertainment networks

Viewers are more likely to be paying attention, and the clips ultimately reach a larger audience due to highlight reel replays and social media shares. First, by tuning an algorithm to look for specific entities -- in this case sponsors' logos -- cognitive technology can find and quantify brand placements in a video. With AI technology, production teams could efficiently source relevant content to integrate past segments into the current broadcast. To beat the competition, sports networks can utilize AI technology to provide an engaging viewer experience.