How To Boost Your Business with Influence Marketing Chatbots

In 2016, a lot of retailers started using chatbots to foster brand awareness and personalize customer experience. At the end of last year, two companies combined efforts to create the first influence chatbot for the American brand Cover Girl. Speaking about Kalani's case, the bot managed to generate 14% higher conversion rate than an average Kalani's post in social networks with striking 91% of positive feedbacks from its users. But, do you need to hire a programmer to build a chatbot for your marketing campaign?