How AI will play a major role in the auto industry

Artificial intelligence (AI) systems, blending data and advanced algorithms to mimic the cognitive functions of the human mind, have begun to simplify and enhance even the simplest aspects of our everyday experiences -- and the automotive industry is no exception. While self-driving cars and complex decision-making are the prime use cases for modern AI, the auto industry continues to search for new ways to engage customers through existing and new channels. Machine learning methods are particularly applicable when it comes to powering new insights within the auto industry because the data sets are large, diverse, and change quickly. Given the vast selection of cars and finance providers available, machine learning has the potential to help car buyers quickly find the vehicles and financing options that are right for them, vastly simplifying their customer journey.