According to the U.S. Census Bureau's monthly retail report, retail sales were up 4.5% year over year in April, but online sales grew 12%. Online retailers have long had an information advantage over their brick-and-mortar peers, as they are able to gather vital data about their customers (such as their age, gender, and location) as well as data on things like what people are looking at and how long they are staying on a page. For example, floor-level cameras can track traffic and where people are spending time in stores, and can predict information like age and gender by analyzing video of shoes. Nicholas has been a writer for the Motley Fool since 2015, covering companies in the consumer goods and technology sector.
Jun-29-2017, 15:41:01 GMT