How Starbucks is using artificial intelligence to connect with customers and boost sales

Imagine pulling into a Starbucks drive-thru and seeing not just your drink order but your name on the screen -- along with the suggestions of what foods you might like with your drink, automatically generated by the weather, your buying history, and the choices that others with similar preferences have made. Coming soon to a Starbucks drive-through near you -- and to your smartwatch, and possibly to each store's cash register -- are serving suggestions generated by artificial intelligence. It's all part of the coffee giant's plan to use AI and the cloud to drive sales and growth, as laid out in a 45-minute presentation this month at Starbucks Investor Day in Manhattan. "I hope you're convinced we're continuing to set the bar for digital in brick-and-mortar," said Matt Ryan, Starbucks chief strategy officer, after laying out the company's technology plans. It gives us the advantage we have moving forward." Seattle-based Starbucks is going strong -- growing steadily and last month ...