Real life tips and learnings of applying artificial intelligence in marketing

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia's leaders in data-driven marketing. Helping navigate through the bells, whistles and hype to identify genuine marketing value when it comes to technology, digital activity, and the resulting data footprint. And the Artificial Intelligence (AI) space is no exception. Over the past few years we've seen the rise and rise of AI discussion and solutions in marketing. I have spent the past month talking to a wide variety of industry thought leaders and experts in the AI space – from business, agency, and tech vendor perspectives. With the aim of identifying how Australian marketers are using AI solutions to enhance and anticipate consumer interaction. In this post, I would like to share some of their experiences and learnings to date. However, before we jump in, as I'm sure most of you know, AI dates back decades. Let's take a quick look back at how AI emerged.