Cannes Lions 2016: 10 Key Takeaways

Once again, thousands of people from various corners of the marketing industry and the world descended on the French Riviera for the Cannes Lions International Festival of Creativity. Some things haven't changed: the celebrity appearances, the late nights on the Carlton terrace that invariably lead to a regrettable hangover, the gigantic Daily Mail Yacht and the endlessly flowing rose. But this year also brought some surprises, including the Brexit decision at the end of the week as well as some unexpected Lions winners. Here are some other takeaways from adland's biggest event. The Maison Samsung featured a VR surfing experience on the roof and a super-secret "second-floor experience."