Today's In-Flight Experience Is Brought to You By Machine Learning

Research suggests that airline passengers are open to personalization and even expect airlines to anticipate their needs. Singapore Airlines is one of Panasonic Avionics' partners leveraging passenger data to create a more consistent experience throughout a customer's entire flight journey. The two companies collaborated to create a mobile app, myKrisWorld, that acts as a personalized portal for passengers at every stage of their travel: from pre-flight booking, mobile check-in, and luggage tracking. They can also customize the portal to a specific language, bookmark favorite content and be served recommended content based on their browsing and viewing history.