When Machines Get Smarter, So Do CMOs

We are on the cusp of an exciting -- and unchartered -- new era in technology, where decisions and problem-solving will be aided by smart machines that will sense, learn, infer and even think on behalf of humans. Although not yet mainstream, smart machines are increasingly making appearances in the form of autonomous cars, robots and other cognitive computing systems that are able to solve problems and make decisions without human intervention. Conversational user interfaces are also on the rise, relying on smart technologies and machine learning to facilitate dialogue between people and bots. The proliferation of data and intelligent platforms has become increasingly prevalent and is beginning to shape the way businesses must transform their own organizations to become more agile and adaptive in how they go to market and engage with their customers. Smart machines can help marketers filter out mountains of noise to pinpoint that single piece of insight needed to make a more informed decision.