Uber launches scheduled rides in London

Uber users in London can now request a ride hours, days or weeks in advance, the company announced Thursday. London is the first European city to get the "Scheduled Rides" feature. It goes live at 4 p.m. Thursday local time for folks who have an Uber for Business account or a Business Profile, and it will be rolled out to other Uber customers in London "in the next fortnight." SEE ALSO: Uber's first self-driving cars will start operating within a month The feature works as follows: Tap on "Schedule a ride" on the main screen, select a pickup date and time -- it can be as little as 15 minutes from now, or a maximum of 30 days in advance -- your pickup location and destination and you're set. "Many of our riders, especially business customers, have asked us to introduce this feature and we're really excited to bring it to Londoners from today," Tom Elvidge, General Manager of Uber in London, said in a statement.