If Amazon wants Alexa everywhere, it needs better language support

I can't profess to fully understand all of the complexities of localizing services for various languages, nuances, accents and dialects where voice recognition is concerned. However, with Amazon's Alexa ambitions ramping up after its hardware event Thursday, it's worth questioning why the voice assistant's language support is so abysmal. Almost four years after launching, Alexa supports English, French, German and Japanese, with Italian and Spanish on the way. Compare that with Siri, which, within a year of launch, supported all of the above languages, along with Korean, Mandarin and Cantonese -- and some languages were tuned for local differences by that point, too. Apple's voice assistant is now available in 21 languages.